Select your ad format: Lead Gen Forms are available under Single Image Ads, Carousel Image Ads, Video Ads, or Message Ads.LinkedIn allows you to target highly-qualified professional audiences based on information including job title, job function, seniority, industry, and more. Set up your targets: Follow the instructions on the targeting page to select the demographics of who you’d like to see the ad.Select the “Lead Generation” Objective under the “Conversions” category: This is the only category of goal Lead Gen forms are available under.Then, click Campaigns next to Campaign Group and select “Create Campaign.” Select “Create Campaign”: Select the account and Campaign Group you’d like to create Lead Gen Form for.Note that you can also create a new Lead Gen ad directly inside the Campaign Manager while creating your ad if you so choose: Once you’ve created your Lead Gen Form Template, you can use it in your ads by following the usual steps you’d take to create an ad and selecting the option to “Collect leads using LinkedIn Lead Gen Forms” at the end. How to Use Your Lead Gen Form Templates In a Campaign (See Create Lead Gen Forms for more information on each section).Complete the sections you’d like to include in your Form:.Click the Create form button at the top.Click Assets on the left menu and select Lead Gen Forms.If you need to switch accounts, click on the account name in the upper-left corner and select the account you want to make the template for from the dropdown menu.To create a Lead Gen Form, follow these steps: ![]() Here’s everything you need to know about utilizing LinkedIn Lead Gen Forms to their fullest potential - and unlocking much better lead data at scale in the process: How to Create a Lead Gen Form TemplateĬreating a Lead Gen Form template will allow you to save and re-use the format of the form you create for all future ads of a similar design, saving yourself tons of time in future campaigns. When it’s easier for them, it’s much more effective for you. Whether you want to share whitepapers and eBooks, share an event signup, generate newsletter sign-ups, provide discounts or special offers, or more, LinkedIn Lead Gen Forms make it so much simpler for members to connect to your brand and content. LinkedIn Lead Gen Forms connect with LinkedIn Analytics to automatically keep track of and report on Cost Per Lead, Form Fill Rates, and Conversion Rates. You can add LinkedIn Lead Gen Forms to your Message Ads and Sponsored Content, and the results of doing so will speak for themselves: while the average landing page conversion rate is 4.02% based on a study conducted by Unbounce, our data shows that the average LinkedIn Lead Gen Form conversion rate is 13%.Ĭompanies across industries and of all sizes have reported successful results with Lead Gen Forms, increasing both their lead volume and quality and even making it easier to prove the ROI of their LinkedIn marketing campaigns to boot. LinkedIn Lead Gen Forms offer brands a chance to generate high-quality leads at scale with much more ease and reliability than traditional forms and landing pages. How Can LinkedIn Lead Gen Forms Help My Company? ![]() They get the guide, experience, or other asset they’re interested in, and they provide you with professional data to tailor your campaigns. All they have to do is hit the CTA button. When your audience sees your ad, they’ll see that their name, contact info, company name, seniority, job title, and location are all pre-filled and ready to be submitted. Lead Gen Forms populate your ads with customizable forms pre-filled by the member’s LinkedIn profile data. LinkedIn Lead Gen Forms make it easy for advertisers to collect quality leads by making it as easy as possible for users to share that information, at their own discretion. Having members stay in-app with Lead Gen Forms is a seamless user experience.” – Nik Love, Global Digital Manager, IR “Traditional landing pages take people away from the LinkedIn platform. To bridge the gap between the marketer’s need for quality lead data and our members’ ease of access to content, we have LinkedIn Lead Gen Forms. Marketers need quality lead data, but asking for too much or offering up a complicated experience can diminish your results. “The ask” is a pivotal moment in every lead generation campaign.
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